#28: Rainbow Brite
Introduced in the 1980s, the Rainbow Brite doll was a beloved character known for its colorful appearance and positive messages of spreading joy and brightness. Sounds innocent enough, right? However, its initial discontinuation was largely attributed to shifting market trends and changes in the toy industry.
As the 1980s gave way to the 1990s, Rainbow Brite’s popularity waned, and new toy lines and characters captured children’s attention. The company responsible for Rainbow Brite, Hallmark Cards, shifted its focus to other ventures, contributing to the doll’s discontinuation. Despite its initial discontinuation, Rainbow Brite experienced periodic comebacks and has remained a beloved character among nostalgic adults, illustrating the enduring appeal of retro toys and their ability to evoke cherished childhood memories.